Privacy Policy
Effective Date: September 29th, 2025
I-Cube Systems Pvt. Ltd. (TouchNow) (“we,” “our,” or “us”) values your trust and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and safeguard data when you use our AI-powered lead generation services.
We understand that privacy is critical, especially when dealing with client and prospect information. Our practices are designed to comply with applicable data protection laws, provide transparency in how data is handled, and ensure that you remain in control of your information.
By using our product, you agree to the practices described in this Privacy Policy.
Demo Registration Data: When you sign up for a demo, we collect basic details such as your name, email address, and phone number. This information helps us register you for the demo and communicate important updates.
Business Information: If you provide it, we may also collect details such as your company name, job role, industry, or other related business information. This allows us to better understand your professional background and customize our services to your needs.
Lead Data (Client Provided): For clients using our services, we process the contact details and business-related data they upload onto our platform. This information is used exclusively for lead qualification and related activities as requested by the client.
Conversation History: We collect and store conversation history (transcript) from your interactions with our AI agents (lead qualifying AI agent) or sales representatives (human user). This information is used to improve communication, enhance service quality, provide context for ongoing support, and refine our AI models where applicable.
Usage Data: We also collect certain technical information automatically, including your IP address, device/browser type, and activity logs. This data helps us improve platform functionality, maintain security, and enhance the overall user experience.
Consent: We process your personal data when you explicitly provide consent, such as when you register for a demo or agree to share your information with us. Consent ensures that you are aware of the data being collected and the purposes for which it will be used.
Legitimate Interest: We may process certain data based on our legitimate business interests, such as providing and improving our lead qualification services. In doing so, we ensure that only minimal and necessary data is used, and that your rights and interests are not overridden.
Contractual Necessity: We process personal data when it is necessary to deliver the services you or your organization have subscribed to. This includes using the information required to fulfill agreements, provide access to our platform, and ensure smooth delivery of our services.
Compliance: In certain situations, we may be legally required to process or disclose personal data to comply with applicable laws, regulations, or government requests. This ensures that our operations remain transparent and aligned with legal obligations.
To provide demo access, onboarding, and client support: We use your information to create demo accounts, guide you through onboarding, and provide client support to help you get started with our lead qualification platform.
To enable AI-powered lead qualification and manage client data securely: We process client-provided information to carry out AI-driven lead qualification activities, while ensuring that all data is stored and managed with strict security measures.
To improve our services, algorithms, and user experience: We analyze data and feedback to enhance the accuracy of our lead qualification process, refine our AI algorithms, and deliver a better overall experience to users.
To communicate important service-related updates: We use your contact details to share critical updates, such as improvements to our lead qualification services, policy changes, or platform-related notifications, ensuring that you remain informed.
To comply with applicable data protection laws and audit requirements (SOC 2): We process personal and client-provided data in line with data protection regulations and maintain the necessary safeguards required for compliance and audits, including those under SOC 2 standards, in the context of our lead qualification services.
Access Controls: We implement strict role-based access controls and authentication mechanisms to ensure that only authorized personnel can access sensitive data related to our lead qualification services. This minimizes the risk of unauthorized use or disclosure.
Encryption: All data is encrypted both in transit and at rest, using industry-standard protocols such as TLS for data in motion and AES-256 for data at rest. This ensures that client and personal information remains protected against interception or unauthorized access.
Audit & Monitoring: We conduct regular internal audits and maintain detailed activity logs to monitor access and usage of our systems. These measures are aligned with SOC 2 requirements and help us identify, prevent, and respond to potential risks.
Incident Response: We maintain a documented incident response process to quickly detect, investigate, and resolve any potential security breaches. This includes notifying affected parties, mitigating risks, and implementing corrective measures to prevent future occurrences.
Personal Data Retention: We retain personal data only for as long as it is necessary to fulfill the purposes for which it was collected, or as required by applicable laws and regulations. Once the data is no longer needed, it is securely deleted or anonymized.
Client Rights: Clients have the right to request the deletion or correction of their personal data at any time, in line with applicable data protection regulations such as GDPR and the Digital Personal Data Protection (DPDP) Act. We are committed to addressing such requests promptly and transparently.
Demo Registration Data: Information collected during demo registration is retained solely for the purpose of facilitating demo access, onboarding, and related client support. If consent is withdrawn, or the data is no longer needed for its intended purpose, it will be securely anonymized.
No Sale of Data: We do not sell, rent, or trade personal data under any circumstances. Your information is used solely for the purposes described in this policy.
Third-Party Processors: In certain cases, we may share personal data with carefully selected third-party service providers, such as cloud hosting platforms or CRM integrations. These providers act only as processors on our behalf and are bound by strict contractual agreements to ensure compliance with data protection and confidentiality standards.
Legal Obligations: We may be required to disclose personal data if mandated by applicable laws, regulations, or valid legal processes. Such disclosures are made only to the extent necessary to comply with legal requirements, and we take all appropriate measures to protect the rights and privacy of individuals in such situations.
International Data Transfers: In some cases, personal data may be processed outside India, the European Union (EU), or your home jurisdiction, depending on where our service providers and infrastructure are located. Such transfers are made only when necessary to deliver our lead qualification services effectively.
Safeguards for Data Transfers: To ensure that personal data remains protected during cross-border transfers, we implement appropriate safeguards. These include the use of Standard Contractual Clauses (SCCs) as required under the GDPR, as well as contractual protections in line with the Digital Personal Data Protection (DPDP) Act and other applicable regulations. These measures help maintain a consistent level of data protection, regardless of where the data is processed.
Correction & Deletion: You have the right to request updates or corrections to any personal data we hold about you. You may also request the deletion of your data when it is no longer necessary for the purposes for which it was collected, or where continued processing is not justified.
Withdrawal of Consent: If you have previously provided consent for the processing of your personal data, you have the right to withdraw that consent at any time. Once consent is withdrawn, we will cease processing your data for the relevant purpose, unless we are legally required to retain it.
Right to be Forgotten (GDPR & DPDP): In line with applicable data protection laws such as the GDPR and the Digital Personal Data Protection (DPDP) Act, you may request the complete erasure of your personal data from our systems, where such rights apply and no overriding legal obligations require retention.
Restriction of Processing: You may request that we place limitations on how your personal data is processed. This right can be exercised, for instance, if you are disputing the accuracy of the information we hold about you, or if you consider the processing to be unlawful but would rather have the data restricted instead of deleted.
Unsubscribe from Marketing Communications: You may opt out of receiving marketing and promotional communications from us at any time. This can be done by clicking the “unsubscribe” link included in our emails or by contacting us directly. Once unsubscribed, you will no longer receive promotional content, although we may still send essential service-related communications.
This Privacy Policy may be updated from time to time to reflect changes in legal requirements, advancements in technology, or updates to our business practices. Whenever we make material changes, we will revise the “Last Updated” date at the top of the policy and, where appropriate, provide additional notice to keep you informed. We encourage you to review this policy periodically to stay updated on how we protect and handle your personal data.
If you have any questions, concerns, or requests regarding this Privacy Policy, you may contact us at the details provided in this document. Our team will review and respond to your inquiry in a timely and transparent manner.
TouchNow
Email: privacy@iqbsys.com
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